TECH: My Kid’s Phone
Kids and technology: How young is too young? A September 2014 article in The New York Times mentioned an earlier interview with Apple owner Steve Jobs, just as the company’s first tablet was hitting the shelves. “So, your kids must love the iPad,” the interviewer said. “They haven’t used it,” Jobs replied. “We limit how […]
Looking out for the little guy
Search engine optimization, or SEO, is just a big black hole for most business owners. We run around coveting that No. 1 spot like we’re all back in high school competing to be valedictorian — because being valedictorian means you’re the best among your peers, right? But being listed No. 1 just means you’re first […]
A Human Element
The verdict is in: Generic and dishonest marketing tactics are turning savvy buyers toward companies spreading an individualized message with an honest human element. “People trust other people, not brands,” says Kelsey Meyer, president of Influence & Co. “For this reason, it’s important to be open and transparent in your messaging to show the human […]
Pin-spired
5 ways Pinterest brings clarity to creativity “I pinned this awesome recipe today!” “Oh my gosh, my wedding board is overflowing.” “Are you on Pinterest?” You know about it. You’ve heard the word. Pinterest is considered to be the fourth most popular social-networking site. It’s that place to store all the cool, interesting things you […]
Columbia Business Marketing Health Report
Last year at the 2014 Business Expo, MayeCreate conducted a marketing survey to better learn how mid-Missouri businesses market their companies. We surveyed 70 businesses spanning many industries, sizes and ages. Happily, the trends we found are consistent with our gut and other marketing research. The analyst in me knows my current data set is […]
Time Management’s Dance Partner
7 techie solutions to the elusive work-life balance Like so many others, for me, work-life balance is a delicate dance. Having a family, especially one including small kids, makes each day a time-management tango. I haven’t fully mastered the steps, but my teammates at MayeCreate each seem to have a piece of the puzzle to […]
Columbia’s own Stiletto Network
Columbia WIN takes the women’s power circle to a whole new level, forming a network of inspiration and support for local entrepreneurs.
20 Under 40
The CBT and Stephens College present the 2014 Class of 20 Under 40